Watching TV ads for mens electric razors is like reviewing a mystery film. You never know what the hottest and best feature is going to be. Norelco promotion claims that their product has the finest feature of rotating heads that will conform to even the roughest of faces. It will move over your face and cut every hair close because of the revolving blades.

Another product will assert their machine will cut closer than any other shaver because it has four blades that will lift the beard higher and cut more of the beard than any other one. I get tickled because I wonder how high a beard can be lifted before the skin is cut along with the beard. I can just see the advertisement where the man shaving comes away with such a clean-cut beard that he doesn’t have a face anymore.

I also get a kick out of those who tout that their razor is handy and watertight. They show a man driving his car and shaving while he stares into the rear view mirror. I ponder, about him seeing an on-coming car. Then of course, you have the man in the shower merrily singing while his glossy unique shaver is cutting his beard. I often ponder if there is ever a short in the contraption. Does the man get a shock when the water hits his face.

One market the advertisers seem to forget is the women’s market. I have seen very few advertisements that tout shavers for ladies to use. This is a huge market that is not being drawn on by the major brands. My wife loves her new womens electric shaver because it does a good job of removing her hair without cutting herself.

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